Business listing sites in India are placed on the web that record information about local businesses. There were days when business flourished on the basis of word. People spreading news and reviews about a new store or service was the only way. Since the emergence of the internet, and subsequently, digital marketing, the need to depend on words has vanished. Customers search their needs online using keywords and visit the store that appears on the top. This happens through free business listing sites in India.
What is a business listing?
Business listing is a store of small to big business profiles in an area. The list shares the business’ contact details such as Name, Address, and Phone number (NAP). It is like a phone directory or yellow pages, the only difference being that it is digital now. It is a space for all the business owners to register their details to get clientele without advertising.
Generally, people looking for a certain service or product near their residence search on the business listing sites, and visit the stores quickly. However, merely posting the contact details or business name is not enough to get the right consumers. SEO plays an important role in business listing sites.
Why are business listing sites required for Seo?
Search Engine Optimization or SEO decides the ranking of business when searched online. A local business is less likely to appear on the top amidst all the big brands with huge marketing and advertising. But if local SEO keywords are used by local businesses like “florist near me”, then the chances of them appearing on the top becomes high.
Being listed on a business listing site helps a business to be identified as a small and local business. Another benefit of being on a business site is that the local business does not have to invest in building a website or promotion like big brands as they cannot afford to do so.
How to choose free business listing sites in India?
1. Less Is More
Business listing sites make money through ads like any other website. However, if a business listing site is filled with ad banners and spam messages, your potential leads will exit in a second before they can collect the information they were looking for in the first place. Spamming ads and pop up windows make it difficult for readers to get to know about a business. Therefore, choose a site that is clean and spam free.
2. Do Follow or No Follow, that is the question!
Do follow and no follow link are two technical terms used in relation to SEO. If you get a no follow backlink, then linking the website doesn’t not pass on authority to your page which does not improve ranking on Google or any other search engine. Businesses should access do follow links that help in transferring the link juice. Only a few business listing websites offer dofollow links, so choose wisely. There should be a balance between both the links.
3. Check Domain Authority.
Domain authority is relevance of a website in a specific area or industry. It is important to check the authority of the website before listing business on it. Always go for a business listing website with good domain authority. There are various tools and websites over the internet that can help in checking a website’s domain.
Local businesses enlisted on free business listing sites in India do better than the ones that do not have a digital footprint. Even a business that has a website and a store should go for business listing because it improves their website ranking. There are numerous websites that allow free business listing. Consider it the first marketing baby step towards boosting business. It is small but effective in digital marketing.
Here is the list of Top 50+ Free Business Listing Sites in India
If you find any of the mentioned business listing sites is not working or has a different DA score, check out from Moz official website.