Social media platforms have emerged to become an important marketing touchpoint for most brands and marketers. With a user base of over 4 billion monthly active users, social media comprises content that is of extraordinary value to brands who want to grow their value and increase their brand awareness.
Over the years, brands have begun to include Facebook feeds in their marketing efforts by showing it across mediums including their official website. This is a brilliant strategy for brands to significantly increase and improve their marketing game.
Simply put, Facebook feeds are a collection of content aggregated from Facebook. It can be in the form of pictures, videos, reviews, etc. Additionally, the users can aggregate the content from their preferred connection type i.e.- page mentions, albums, page reviews, etc.
If you are new to this concept and unaware of how it can help you in the long run, then this post is for you. We are certain by the time you end this post, you will be highly convinced to leverage this strategy in your business to make the most of it.
Without any further ado, let’s delve into the benefits right away.
Why Should You Add Facebook Feeds On Squarespace Websites?
>> Significantly increase your engagement rate
One of the top advantages of adopting this strategy is that it works extremely well to improve the engagement of your website visitors. It is a no-brainer that social media, especially Facebook, is an extremely effective and engaging platform.
On average, a person spends more than 2 hours daily scrolling through their social media feeds. Further aggregating and embedding the content on the website would push your website visitors to spend more time on the website to explore the content properly. The more their dwell time would be, it would ultimately increase their engagement.
>> Display User-Generated content to display social proof
With a massive user base of 1.93 billion daily active users, Facebook surely tops the list to be the most highly leveraged social media platform worldwide.
A large number of people post interesting content daily on their Facebook handles related to their experience and comments on their preferred brands and their products. In today’s marketing scenario, it is crucial for brands to display the validation of their customers to generate more sales.
User-Generated content has emerged to become one of the most genuine forms of content for garnering attention from potential customers. More than 80% of customers leverage User-Generated content before making a purchase. This happens since the customers tend to trust the word of other customers compared to the promotional content of the brand itself. Further displaying it on your website would work to display your brand’s social proof which would instill the faith and confidence of your potential customers.
>> Enhance the look of your website
While it is crucial for brands to improve on the content quality of their website, however, it is equally important for them to create a website that is pleasing to the eyes to leave a lasting impression on the website visitors.
A well-customized Facebook feed widget that is attractive and has top-quality content can instantly revamp the overall look of your website. Your website visitors will be impressed with the overall look of the website and be compelled to stay on your website for a long time.
>> Boost sales and conversions
If you embed a Facebook feed on the Squarespace website, it works amazingly well to give a boost to your revenue and conversions.
Increased conversions are a result of gaining the trust and confidence of your potential customers. All the aforementioned points would help you gain the trust of your customers and in return the conversion rate of your website.
We are certain that by now you must be convinced that including a Facebook feed on the Squarespace website can be a game-changer for your business.
All you require is a social media aggregation tool like Tagembed. The tool comes with various features that can help its users to create their preferred Facebook widget. Tagembed comes with customization and a content moderation panel to aggregate top quality and visually appealing widgets.
We are finally at the end of this post and since you are aware of the benefits of embedding Facebook feed on the Squarespace website, get going and include this strategy in your business to gain the mentioned benefits and much more!