Digital marketing depends on various tactics to help a brand. However, in today’s era, nothing is as effective as animation.
Animation has become one of the most vital visual content types in online marketing. When you think about all the benefits that it has and the way that it can lead marketing strategies, you would think the data is too good to be true. Because, some studies suggest that an animated video is 400% more effective than a simple blog post. The reason behind that is simple, we humans are incapable of holding our attention for more than eight seconds.
But, besides this scientific revelation in the past few years, animation is considered highly effective for various other matters as well. So, If you are on the edge about its role and the way that it can help your business in the online world, then here are some reasons to convince you otherwise.
- It Helps Improve SEO
One of the best ways to ensure better online visibility is by creating a proper SEO profile. Now, in order to do that, it is imperative that you focus on creating good content and optimize it for search engines. However, that can all become a hassle and it might take a while to see visible results. Now, when you compare that with animated content or visual content in general, you can see a significant difference. Part of the reason behind that is the ability of videos, particularly animation, with search engine optimization. It is because most search engines prefer it over other content types.
- Ideal For Social Media Audience
You need to provide your social media audience with compelling content. Now, long written posts can be effective sometimes but they are not as engaging. In order to avoid that, you need to provide your social media audience with engaging content. And, guess what you can do? You can create whiteboard animation videos, explainer videos, 3D or 2D ads.
- Small Size Makes It Mobile Phone Friendly
One of the best things about animated videos is their compact size. Granted that when they are being created, they can hog up a lot of space. However, their small nature in the final product is what makes them ideal for mobile phone users. For websites, social media, blogs and other platforms, you can see a significant difference in loading times with animation.
- Guaranteed To Increase Retention Rates
One of the best ways to ensure better retention rates are through providing visual content to your audience. Now, the home- or landing pages on various platforms can have this problem in particular. In order to increase the retention rates, animation plays a vital role and can help you achieve great results. Therefore, add animated content to your landing pages to make the most of it.
- Renowned In Generating Online Leads
When you have better retention rates, better engagement and overall positive effect on your audience, you are bound to achieve one thing and that is lead generation. As we all know about online marketing, more lead generation can lead to better conversions.
- Small Nature Makes It Perfect Elevator Pitch
An elevator pitch is an idea or a proposal that is short in nature but provides all the necessary information. Sounds familiar to you? An animation does exactly that in any matter that it is used. So, it is only fitting that animated content is widely considered a perfect elevator pitch.
- Helps Develop Trust With Your Audience
When you create engaging content and put your expertise out in the mix, you can help your audience understand the idea that you are the best option for them. Which makes it a vital ingredient in developing trust with your audience.
- Increases Brand Awareness & Visibility
Last but not the least, with all the benefits mentioned above, it can help increase your brand’s visibility as well as its awareness as one of the top names in the industry.
Wrapping It Up
There you have it, folks. The most important elements of animated content and why your marketing strategy needs it. So, within the first few weeks of using it, you can see significant differences.